The Historic Trust of Vancouver, WA hired us to create a new identity for them, as a way for them to turn a new leaf. They really wanted to be able to engage with the community and transition away from previous associations without alienating their current audience. To achieve this, we worked closely with them on their branding discovery, concept, identity, and strategy.
Role: Creative Director and Designer | Agency: Machina Design, Inc.
One of the most important things for us to give The Historic Trust was a brand road map to make sure that they had the best possible tools to move forward with. We also wanted to help them with strategic ways to use their new identity in the strongest way possible. This included wayfinding options, virtual reality application concepts, as well as assisting in the UX/UI design of their new website.