Part of the initiative to “Ending the Silence” is the education of students, specifically in middle and high school, so making a tool that was available for schools to use and give out to provide information was crucial. Each toolbox would include a presentation as well as handouts for students while still maintaining the identity throughout.
There is currently a lack of information and community geared towards children and young adults in regards to mental health. This campaign joins two non-profits: To Write Love on Her Arms and National Alliance on Mental Illness. It targets those who may not know it’s okay to speak up about their feelings and provides them with information.
One of the problems that non-profit organizations usually face is the lack of awareness and financial support. To remedy this, a line of purchasable items were created that would both financially aid the cause and spread awareness.