For this particular studio, we were conceptualizing the identity and collateral design for a non-profit organization local called Cascadia Wild. This is an organization that focuses on education, research, and conservation. Due to the fact that so many wildlife organizations rely so heavily on their volunteers, making sure that the things that they hand out make them proud and provide a solid foundation for what they’re trying to teach was really important with this one.
Throughout this process I hoped to create a compelling new identity, while remaining true to their values. Wildlife education and conservation is something that is deeply important to me, so it was truly a joy to go on this journey.